Information we Collect, How we Collect and its Uses
When using our Site, you may be asked to voluntarily provide certain personal information. You can use our Site without creating an account, but you may need to create an account if you want to take advantage of certain time saving features. Also, upon your registering at check-in we may request that you provide us certain information in our guest cards or similar registration materials. When you place a reservation or register at check-in, we may request your name, email address, mailing address, phone number, credit card number and expiration date. We may also ask for personal information when you contact our reservations department or other customer service departments. This will allow us to assist you better and to protect your confidentiality by verifying your identity.
Tracking Technology: As a part of our standard data collection process, we collect the e-mail addresses of those who communicate with us via e-mail. We may track your movement within the Site, the pages from which you were referred, access times and browser types. We only use this information in aggregate and do not link it to you personally. To gauge the effectiveness of our Site, we do collect some generic information about our visitors. Our web servers automatically recognize a visitor’s domain name, the web page from which a visitor enters our Site, which pages a visitor visits on our Site, and how much time a visitor spends on each page and logs IP addresses. We may use anonymous tracking technologies to collect, store and sometimes track information for statistical purposes and to improve the services we provide. We aggregate this information and use it to evaluate and improve our Site.
Promotions: From time to time we may provide you the opportunity to participate in promotions on our Site or otherwise, which might be sponsored or conducted by a third party. If you participate, it may be subject to specific terms and conditions and we will request certain personally identifiable information from you such as name, mailing address, zip code and age. Participation in these promotions is completely voluntary and you therefore have a choice whether or not to disclose this information. We may transfer personal information to certain sponsors and ad partners that you have explicitly requested to receive information from. It will be clear at the point of collection who is collecting the personal information and whose privacy statement will apply.
Some of our promotional offers have a feature that allows you to have the offer sent to a friend with your comment. If you choose to use this feature, we collect the postal address of your friend(s) to facilitate the referral.
Surveys: We may from time to time provide a survey for our readers to fill out providing us with demographic information (such as income level and gender) to us. We encourage you to submit this information so we can provide you a more personalized experience on our Site but participation is entirely voluntary.
Children’s Privacy: We respect the privacy of children, and do not collect any more personal information than reasonably necessary to enable them to participate in the activities we offer at our Site. We will not use information collected on our website from children for direct sales solicitations without their parent or guardian’s consent in compliance with applicable law.
We may use personal information and non-personal information for purposes unrelated to marketing, including:
- responding to your inquiries, complaints and other communications;
- processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases;
- bill your credit card for advance purchase reservations and advance deposits;
- contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;
- for statistical or demographic analysis;
- for tracking reservations and corresponding resort stays;
- sending you emails that relate to a resort stay; and
- Communicating special offers and featured items to you, if you choose to receive such notices.
We have security procedures in the storage and disclosure of personal information in order to prevent unauthorized access. Keep in mind however, that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Our Site may also contain links to other websites. Keep in mind that we do not control and are not responsible for the privacy or security practices or the content of these or other websites.
We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that a consumer may utilize to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your information before we receive it.
We do not intentionally send you unsolicited email marketing communications. If you choose to receive periodic communications from us, we may from time to time send you email messages describing new promotions, featured resorts and special offers. When you join our email list, we request your email address in order to send you email on the latest offers, advanced notice of events, and more. You can choose to stop receiving these emails at any time.
If you are no longer interested in receiving our mail communications, instructions for removal from the list are included in the email we send you.
How do I Correct or Update my Information
You can modify your personal information anytime. Simply contact us as described below in “How to Contact Us” and advise us what information you wish to modify. Please note that we retain your credit card information for a short period after your online reservation or use of the credit card at our properties so we do not retain such information if you wish to delete your profile entirely, please contact us as provided below in “How to Contact Us.”